Rubio’s Coastal Grill

Man meets fish taco. Man eats fish taco. Man falls in love with fish taco. Such was the case for Ralph Rubio, co-founder of Rubio’s.
As a college student, Ralph made regular pilgrimages to Mexico’s best beaches to surf, sun and socialize. It was on one of these trips that Ralph sat down at a seaside taqueria and met his true love. He was hooked on the fish taco.
Several years later, with the help of his entire family, Ralph opened his first Rubio’s. A walk-up stand in Mission Bay, San Diego. It was at that walk-up stand that America had its first taste of the fish taco. Soon, they too were hooked. As word of Ralph’s fish tacos spread, so did his business. One restaurant quickly expanded to three, and before long, San Diego’s best-kept secret was out. Rubio’s started a fish taco phenomenon that spread from coast to coast. Each new restaurant brought not just The Original Fish Taco® recipe, but also Ralph’s commitment to fresh and high quality ingredients. A commitment that has become as synonymous with Rubio’s as the taco that made us a coastal favorite.